Lifeline, a fitness leader for over 40 years, continuously develops revolutionary training tools that define the benchmark in professional grade products used for bodyweight, progressive variable resistance and functional training. Founded in 1973 by fitness hall of fame icon Bobby "Sugar" Hinds, creator of legendary products such as the first beaded jump rope and the Lifeline Portable Gym, Lifeline continues to be dedicated to defining and developing exclusive exercise tools powered by Innovation.

In August of 2013, Pivotal 5 announced the acquisition of Lifeline. Lifeline has strengthened Pivotal 5's brand platform by providing a well-respected elite training brand with a history of product innovation.

Lifeline brought to Pivotal 5 over 20 patents, industry leading product development and a motivated team excited to build on the history of success.