About LifelineUSA
LifelineUSA designs and makes authentic functional training equipment that is used by top athletes and trainers in all physically competitive sports.

The equipment we make doesn't know if you're an Olympic athlete, professional fighter, high school strength coach, or getting ready to climb Everest -- but it'll work!

Here's to you and your fitness goals!

Company History
Bobby "Sugar" Hinds founded LifelineUSA in 1973 on one simple product, his famous beaded jump rope.

Known as the "Jump Rope King", Bobby traveled across the United States promoting the benefits of his perfectly balanced, smooth-action-high-speed rope. He set records, created spectacles and when he wasn't on Johnny Carson's Tonight Show he was jumping alligators in Louisiana.

The ambitious founder took his jump rope from a back yard factory to being the hottest fitness product in Sears and JC Penney in 1976. His jump rope even made it onto the back of 12 million boxes of Wheaties…twice!

Lightning continued to strike as Hinds took his newest invention, the Lifeline Portable Gym, into full production in 1977 and set the stage for Lifeline's growth to date.  With recent additions to the Lifeline team including engineers, creative consultants, web developers, production management, supply chain management, designers and even a new CEO, Lifeline is brimming with talent that's making a difference!  With over 60 unique products, many carrying patents, Lifeline had record years in 2007, 2008, and 2009 and again in 2010!

What Makes Lifeline Unique?
1)  The staggering 10% of gross revenue that Lifeline invests annually in product research and development, compared to the national average of 3.5%, continues to pay dividends and further establish LifelineUSA as the global leader in functional training products.

2) The collaborative relationship Lifeline has with Jon Hinds and the Monkey Bar Gym, as well as many other leading strength and performance trainers and customers.  Our commitment to seeking feedback and folding it into our product development and quality processes allows us to ensure Lifeline product performance and quality are unrivaled.

3) Lifeline products also must meet individualized rigorous quality standards and test to them in both lab and field use environments before they can be sold.  The results are evident in the feedback and reviews we receive back from our satisfied customers all over the world.

Again, here's to you and your fitness goals!

Send us your feedback or give us a call at 1-800-553-6633!