Bobby Hinds’ achievements as founder and president of Lifeline USA are even more impressive when you consider he wasn’t born into privilege 
and casually handed his success. For the former teacher and University of Wisconsin boxer, the success of Lifeline USA was harder-won than any bout in the squared circle. Bobby spent years tirelessly demonstrating his products, investing untold time and resources; but people at last began to understand how “pumping rubber” through resistance-based strength training offered all the benefits of pumping iron—without the drawbacks of conventional weight training and gym equipment, such as imbalanced workouts and risk of injury.
Bobby may be closing in on his 80th birthday, but you’d never know it. He effortlessly maintains a business and fitness schedule that would exhaust many men half his age. If you’re fortunate enough to catch a few minutes of his time, he’ll impress you with his wisdom:
- Diets are great to help take off fat, but you need physical exercise to tone up the muscles that have been buried under all that fat.
- Body builders tell you to isolate muscles to get fit, yet this weight training imbalance overworks some muscles and underutilizes others. The body works best when muscles work together. It’s what we call “functional fitness,” and it’s the basis of every Lifeline USA exercise product.
- Lifeline USA equipment is enjoyed by everyone from grandparents to Olympic athletes. No matter what age or shape you’re in, our low-impact, functional fitness equipment simply works - because it is simple to use. All you need is the desire to get into shape and stay there.
If you think Bobby’s insights make sense, wait until you try his products. Click here to get started on the path to functional fitness with Lifeline USA equipment.